Franchise Proposal for The English Cake Company - The Cakery

 

Company Overview:

The English Cake Company - The Cakery is a premium cake and dessert brand that prides itself on using 100% natural ingredients, with no artificial colours, flavours, additives, or preservatives. Our products are made with love, tradition, authenticity and innovation, capturing the essence of British and European baking. Our customers enjoy cakes, puddings, pastries, and desserts that not only taste delicious but are also crafted with a commitment to health-conscious choices.

We aim to expand our brand through a franchise model, offering entrepreneurs an exciting opportunity to be part of our growing network. By becoming a franchisee, you will represent a brand known for quality, creativity, and trust.

Currently we operate at Chitra Lane- Colombo 5 (Flagship Store and café), One Gall Face Mall- Colombo 1, Havelock City Mall- Colombo 6 and Galle Fort-Galle

 

Franchise Options:

1. Full-Service Café (Flagship Store)

A flagship store will offer the full experience of The English Cake Company - The Cakery. This location will feature a variety of cakes, pastries, desserts, as well as our own savoury creations and beverages, along with a cosy ambiance for customers to relax and enjoy their treats. All products will be made in-house by trained chefs and bakers. This option is ideal for those looking to invest in a large, high-traffic area such at City Centres

• Space Requirements: 1,500 - 2,500 sq. ft.

• A fully fledges baking kitchen with all baking equipment

• A savoury kitchen with all kitchen equipment

• Display area with display equipment including coffee machine, beverage making facility etc

• A dining area​

• Till area

• Pickup location

• Partnership with delivery partners

• Franchise Fee: Rs…..

• Initial Investment (including build-out, inventory, equipment, etc.): Rs8,000,000 - 15,000,000

• Royalty Fee: 6% of gross sales

• Marketing Fee: 2% of gross sales

• Estimated Annual Revenue (Year 1): Rs80- 105,000000

• Breakeven Point: 12 - 18 months

 

Methods of Sales:

• Dine in

• Pick ups

• Website

• 3rd Part Apps

• Delivery via delivery partners

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2. Cake Shop (Retail Store)

For entrepreneurs who wish to focus on a more traditional retail model selling cakes, cupcakes, and bespoke dessert items, this option allows customers to order and take away products, dine-in and deliveries using delivery partners. A smaller store in suburban or local areas would be suitable for this model. The products will be supplied by a Flagship store of The English Cake Company - The Cakery

• Space Requirements: 800 - 1,200 sq. ft.

• A dining area

• Space with display area with display equipment

• Small coffee machine, beverage making facility, sandwich/waffle etc

• Pickup location

• Partnership with delivery partners

• ​Franchise Fee: Rs

• Initial Investment (including store setup, inventory, etc.): Rs4 – 8,000000

• Royalty Fee: 5% of gross sales

• Marketing Fee: 2% of gross sales

• Estimated Annual Revenue (Year 1): Rs35 - Rs50,000,000

• Breakeven Point: 12 - 18 months

Methods of Sales:

• Dine in

• Pick ups

• Website

• 3rd Part Apps

• Delivery via delivery partners

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3. Dessert Kiosk / Mobile Stand

A smaller-scale option perfect for shopping malls, food courts, airports, and events. This option involves selling cakes, cupcakes, and desserts in a smaller, more flexible setup. The products will be supplied by a Flagship store of The English Cake Company - The Cakery

• Space Requirements: 100 - 300 sq. ft.

• Space with display area with display equipment

• Small coffee machine and beverage making facility etc

• A small dining area (Common seating area)

• Till area/ Pickup location

• Partnership with delivery partners (Optional)

• Franchise Fee: Rs..

• Initial Investment (including kiosk setup, inventory, etc.): Rs2,000,000 - 4,000,000

• Royalty Fee: 5% of gross sales

• Marketing Fee: 2% of gross sales

• Estimated Annual Revenue (Year 1): Rs 20 - 40, 000,000

• Breakeven Point: 12 - 18 months

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Methods of Sales:

• Dine in

• Pick ups

• 3rd Part Apps

• Delivery via delivery partners

 

4. Distribution Outlet

This option is perfect for those who want to start small from their own home or a small-scale distribution setup for pickups, dine-in and deliveries using delivery partners. It’s ideal for less capital investment and can be scaled up over time. Ideal for suburban locations

All products will be delivered to the distribution outlets from the main bakery/kitchen freshly.

• Space Requirements: 100 - 150 sq. ft. (home-based area or small storefront)

• Pickup area for self-pickup or delivery

• Franchise Fee: Rs..

• Initial Investment (including kitchen setup, inventory, etc.): Rs500,000 – 1,500,000

• Royalty Fee: 5% of gross sales

• Marketing Fee: 2% of gross sales

• Estimated Annual Revenue (Year 1): Rs15- 25,0000000

• Breakeven Point: 12 months

 

Methods of Sales:

• Pick ups

• Own Delivery

• Delivery via delivery partners

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Franchisee Support:

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Training and Development:

We provide comprehensive initial training covering all aspects of operating your franchise, from baking to customer service, inventory management, and sales techniques. Ongoing support and training are available to ensure your continued success.

• Initial Training Program: 3 weeks at our headquarters or regional training centers.

• Ongoing Support: Monthly webinars, in-store visits, and a dedicated franchise support team.

Marketing and Branding Support:

As a franchisee, you will receive the full benefit of our established brand presence, including:

• National and Regional Marketing Campaigns

• Promotional Materials: Flyers, posters, banners, and digital assets.

• Local Marketing Support: Assistance with local store openings and community engagement.

• Social Media Marketing: Access to branded content and guidance on how to leverage social media platforms.Advertising in our already established Social media Platforms

• Direct centralised website marketing and orders: Online orders takes directly to the nearest outlet via centralised website

• Delivery Partnership Store: Such as Pickme and Uber eats stores with the same name but separate access for individualised back end

• Spot Checks: We would carry out regular spot checks for products quality, service and customer service and provide reports with recommendations and suggestions. If needed retaining staff can be done

Product Development and Innovation:

The English Cake Company continuously innovates, adding new seasonal and trendy items to the menu. As a franchisee, you will have access to our latest product offerings, exclusive recipes, and special promotions.

 

Why Invest in The English Cake Company - The Cakery?

1. Quality and Reputation: Our commitment to using 100% natural ingredients with no artificial additives has earned us a strong reputation in the market.

2. Proven Business Model: We have successfully operated multiple stores and dessert outlets, which have become community staples.

3. Support and Training: From day one, you’ll receive the training and support needed to operate and grow your business.

4. Scalability: The Cakery offers flexible franchise models, allowing you to start small or go big, depending on your investment capacity.

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Next Steps:

If you are interested in becoming part of our growing network, Call us. We will then arrange a meeting to discuss your specific goals, the best franchise option for you, and how you can get started with The English Cake Company - The Cakery.